About SwitchSeven
and the team behind us
what we do

SwitchSeven was born out of a combined vision to offer simple, jargon free consultancy, training and support to organisations in the Middle East region.  Our four founding partners have a proven track record both internationally and across the region, and are widely recognised experts in their field.

Our mission is to provide solutions that are globally informed and locally rooted to drive your business growth, promote change and increase performance.  To achieve this, we bring expertise through our world class team and their experience across the Middle East and GCC countries.  We offer a personal touch, not generic solutions.

We listen carefully so that together we can craft and custom-fit a tailored solution for each client.  Informed by the world’s best examples and experts. We look forward to doing the same with you.

passionate about results
Lana Qtaishat
Co-founder, Learning & Development Expert

Years of Experience: 11

Lana is an experienced consultant and trainer with more than 10 years experience. She specialises in training and development solutions in core areas such as leadership, team dynamics and supporting business skills.  She has extensive experience in syllabus and curriculum design, psychometric assessments, performance management, Training Needs Analysis and project management.
Lana has worked with BP, PwC & USAID across several key market sectors including telecoms, healthcare, oil & gas, government, non-government and banking. She has directly supported leading companies in the MENA region to solve learning and development challenges to achieve growth and transformational change.  Lana is a highly skilled, high impact, bilingual facilitator, delivering over 400 workshops to more than 2000 delegates at various organisational levels.

Co-founder , Strategic Leadership Expert

Years of Experience: 30

An experienced consultant and trainer with a diverse business acumen stemming from years of working in marketing, advertising, trading, manufacturing, finance, and agriculture within the MENA/GCC region.  Ghassan has an extensive background in transforming/developing organizations, and launching new ventures.  He’s worked for different conglomerates and their respective principles in Europe and North America.
His areas of expertise include Corporate & Business Strategy, Human Resource and Change Management.  He’s an adjunct Professor at Rochester Institute of Technology, Dubai (satellite university of RIT, New York) and sits on the Advisory Board of its Management Department.  Additionally, he’s a Lecturer at PwC’s Academy, Country Director for Service Hero’s UAE National Customer Satisfaction Index and is a board member of several regionally based companies.

Lewis Deaves
Consultant & Coach

Years of Experience: 13

Founder and owner of KiteZone Dubai, Lewis is our team activities specialist.  An accredited water sports instructor, competitive kitesurfer and accomplished musician, Lewis has worked in Australia, South Africa, Turkey and now here in Dubai managing water sports centres in fantastic locations around the world.  He has an international understanding of what is required to get the most out of his clients whether as a group or individuals and excels in getting you to meet and exceed your performance goals.  A Masters graduate in Geography, Lewis brings an infectious enthusiasm and energy to our range of teambuilding activities ensuring you and your team will have some serious fun while you learn.

Fiona Deaves
Wellness Coach

Years of Experience: 17

Fiona is experienced in Mindfulness and relaxation techniques and is a qualified Relax Kids Coach. She is passionate about supporting the emotional well-being of adults, parents and children, providing them with the tools to cope with everyday life. To feel calm, confident and positive. She has spent most of her life working and living overseas in a wide range of different cultures including France, Italy, Cairo, Vietnam and Azerbaijan and more recently in the UAE in various project/event management roles. She has experience in working with Ministries and Heads of State/Government with the United Nations and Council of Europe. A highly effective coach with professional qualifications in teaching English as a Foreign Language (EFL) and as a PDA Learning/Special Needs Assistant. She speaks both French and Italian.

Why our customers return to us
the true stories

We are here to help –  Contact SwitchSeven.